The Bakeoff- Software, Cookie, and Product Development

Comments on a New Yorker Article 9/5/05 “The Bakeoff” by Malcolm GladwellMalcolm Gladwell is one of my favorite thinkers and writers; author of The Tipping Point, Blink, and many great articles bridging business, technology, science, and the complex ways humans act individually and in groups. The Bakeoff concerns a top food industry development firm located in Silicon Valley testing three