NEMO Equipment Tents

NEMO EquipmentA great example of the potential of the Long Tail (see my 4/1/2005 post) to capture a segment of a growing niche, ultra light outdoor equipment. Nemo, which has just launched its first tents which are incredibly light and are raised in about a minute. See the video. In addition to truly innovative design including air support instead of conventional poles Nemo has also presented